If you are ready to set the prices for your massage therapy business, there are many factors to look at including competition, access to facilities and local prices in a related field. Find and research other local area massage therapist's prices and determine a common line in the pricing and availability. How much you charge for massage therapy is entirely up to you; however it should be the average of the local area in which you plan to open your massage therapy business.
Researching Local Area Massage Availability
Are you the only masseuse in town? If your market is newer and there is no or limited competition then setting your prices lower than the average will attract new business to your niche market. Because your business is local, the location will be important in your decision to set your prices. If you have direct competition locally, research their facility, talent and pricing. When you find a business model similar to yours set your pricing on an average of the direct competition.
Start Small and Grow
It makes sense to want the highest payment for your services; however, if you set your massage therapy prices too high you may fail to attract business. Set it too low and you might have the same result. Be careful in your pricing structure to keep it mid-way between those two ends. In setting your massage therapy prices in the mid-range you can guarantee that you will attract new customers and keep a busy clientele structure in place allowing you to stay busy and be profitable.
Discounts, Coupons and Sales
Even massage therapists can offer a sale. Once you have established your business, the need to attract new business is an ongoing challenge. Do not overlook the usefulness of discounts, coupons and sales. Your services can be advertised in a variety of ways including flyers, brochures, local area events and client referral discounts. When offering discounts you are offering a value based service and attracting new clients at the discounted rate.
Tags: massage therapy, your massage, your massage therapy, attract business, direct competition
